Top 5 Social Apps Performance in the UK - Q3 2024

During the third quarter of 2024, the top social apps in the United Kingdom showed varied performance across downloads, revenue, and active users. Here's a closer look at how each app fared, based on data from Sensor Tower.

TikTok from TikTok Pte. Ltd. saw a steady increase in weekly revenue, peaking at around $2.3M in late July, before tapering slightly towards the end of September to approximately $2M. Weekly downloads started strong at around 199K in early July but experienced a gradual decline, finishing the quarter at about 155K. The app maintained a robust user base, with weekly active users hovering around 19.6M throughout the quarter.

Threads, developed by Instagram, did not generate any revenue during this period. However, it showed impressive growth in weekly downloads, particularly peaking at 280K in early September. The app also saw an increase in weekly active users, starting from 3.7M in early July and reaching approximately 4.4M by the end of September.

Instagram experienced fluctuations in weekly revenue, with a notable peak of $223K in late September. Downloads remained relatively stable, fluctuating between 99K and 129K. The app's weekly active users were consistently high, averaging around 17.9M throughout the quarter.

Facebook from Meta Platforms, Inc. saw consistent weekly revenue growth, concluding September with approximately $120K. Download numbers remained stable, with a slight increase in late July, reaching 104K. The app maintained a strong active user base, with around 35M users each week.

X by X Corp. showed a steady increase in weekly revenue, ending the quarter with around $136K. Downloads fluctuated, with a peak of 71K in early August, before declining to about 43K by late September. Weekly active users decreased over the quarter, from 6.9M in early July to around 6.2M by the end of September.

For more detailed insights and analysis, visit Sensor Tower.